Video advertising is interactive media which plays while streaming video content. Video advertising professionals expand the video marketing definition to also include interactive advertising with video content such as those that play when a person holds a mouse pointer over them and/or native advertising promoted by digital ad networks on digital advertising networks.
Advertising in the form of video is considered to be the most cost effective way to reach audiences. It is also the most easily distributed and search engine friendly. If used properly, video can drive more traffic to websites that it is placed on than other forms of advertising. However, many business owners are unaware of how to properly utilize video advertising strategies to their advantage.
The first step to create a video marketing campaign involves creating an attractive video which provides a valuable service, and placing it on your web page. A lot of website owners use YouTube, Vimeo and other video sharing sites to create video advertisements for their web sites. In the past, a lot of web designers used Flash to create video advertisements. Nowadays, web designers are using Adobe flash technologies because it offers better performance and higher quality video output.
When an interested consumer views your video advertisement, he/she is most likely to click on your link or to enter your opt-in list. The reason why most consumers like to see video advertisements is because they have less or no need to physically travel to your web site to get information and thus, they do not have the time to read the fine print that is contained on the website. This is one of the main reasons why video advertisements are becoming so popular.
To attract visitors to your website and drive traffic to it, you need to place your advertisement on a website that is well-liked by people. This means that your ad should appear in the top 10 search results of major search engines, because the more popular a particular search engine’s page is, the more potential viewers will be able to see it. It is important to avoid placing your advertisement on websites that are not very popular because only half of those viewing it will be interested in the product, service, or item that you are advertising.
Once you have posted your video advertisement on a high-ranking website, you need to ensure that your viewers continue to watch your video advertisement until the end of the recording. To accomplish this, you need to make sure that the video advertisement is very entertaining so that viewers want to continue watching the rest of the video.